Learn To Dance Privacy Policy

Last updated: 22 September 2026

Learn To Dance respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, register with us, make a booking, attend classes, lessons or events, sign up for marketing or otherwise interact with Learn To Dance.

Who we are

Learn To Dance
Cherry Orchard Pavilion
George Pitcher Memorial Ground
Britwell Road
Burnham
SL1 8DL

Website: learndance.co.uk
Privacy enquiries: privacy@learndance.co.uk
General enquiries: info@learndance.co.uk
Telephone: 01628 663401
Mobile: 07736 272225

In this policy, “we”, “us” and “our” mean Learn To Dance.

The personal information we collect

Depending on how you interact with us, we may collect:

  • your name;
  • email address and telephone number;
  • postal address or postcode where required;
  • date of birth or age where relevant, particularly for children;
  • details of a parent, guardian, partner or other person included on a registration or booking;
  • emergency contact details;
  • details of enquiries and correspondence with us;
  • booking, attendance and account information;
  • payment and transaction information, although payment card details are normally handled by our payment providers;
  • marketing preferences and the types of classes, courses or events you have told us you are interested in;
  • information about how you heard about Learn To Dance;
  • information you voluntarily give us about an injury, pregnancy, health condition, disability, accessibility requirement or other matter that may affect your participation;
  • information required to administer examinations, events, accommodation, trips or dance breaks;
  • photographs and video footage taken at classes, lessons, workshops or events;
  • your photography or filming preferences;
  • technical information relating to your use of our website, including IP address, browser information, cookies and analytics information; and
  • information submitted through website comments or other interactive features.

We aim to collect only information that is relevant and reasonably necessary for the purpose for which we need it.

Information about other people

You may sometimes provide us with information about another person, for example your child, partner or emergency contact.

Please only provide information that you are entitled to give us and, where appropriate, make the other person aware that their information has been provided to Learn To Dance.

An adult registering with a partner should not provide sensitive health information about that partner without their knowledge and authority.

How we collect information

We may collect information:

  • when you complete a registration form;
  • when you use our website or booking system;
  • when you contact us by email, telephone, text, WhatsApp, social media or in person;
  • when you book or pay for a class, lesson, course, workshop, event or other service;
  • when you register a child, partner or another participant;
  • when you sign up for newsletters or marketing;
  • when you attend our classes, lessons and events;
  • when you voluntarily tell a teacher about something relevant to your participation;
  • when photographs or video are taken;
  • automatically through website cookies, analytics, logs, security and anti-spam technologies; and
  • from service providers involved in administering a booking, payment or event.

How we use your information and our lawful bases

Enquiries and customer service

We use your information to answer enquiries, provide information about our services and communicate with you.

Lawful basis: legitimate interests and, where appropriate, taking steps at your request before entering into a contract.

Registrations, bookings and providing our services

We use your information to create and administer your customer record, arrange classes and lessons, manage bookings, contact you about timetable changes or cancellations and provide the services you have booked.

Lawful basis: contract and, where appropriate, legitimate interests.

Routine communications about a booking or service are not marketing communications. For example, we do not need marketing consent to tell you that your class time has changed or that a lesson has been cancelled.

Payments and business records

We use information to take and reconcile payments, issue refunds where applicable and maintain accounting and business records.

Lawful basis: contract and legal obligation.

Health, injury and accessibility information

You may choose to tell us about an injury, pregnancy, medical condition, disability, accessibility requirement or other circumstance where you believe it would help us support your safe and comfortable participation.

We do not need detailed medical histories and ask you to provide only information that is relevant to your participation.

Some of this information is classed as special-category health information under data protection law.

Where you voluntarily provide health information for this purpose, we will generally rely on:

Article 6 lawful basis: consent; and
Article 9 condition: explicit consent.

You can withdraw that consent at any time by contacting us. Withdrawing consent will not make any previous processing unlawful.

If you withdraw consent, we will normally remove or stop using the health information unless we need to retain particular information for another lawful reason, for example in connection with an accident, insurance matter or legal claim.

Health and accessibility information is only made available to members of staff who reasonably need it to support your participation.

Emergency contacts

We may use emergency contact details if we reasonably need to contact someone in connection with your welfare or that of a child attending our activities.

Lawful basis: legitimate interests in promoting the safety and welfare of participants and, in exceptional emergencies, vital interests where applicable.

We do not use emergency contact details for marketing.

Marketing communications

If you choose to receive Learn To Dance marketing emails, we may use your name, email address and stated interests to send relevant information about classes, courses, events, dance breaks and other Learn To Dance services.

Where you actively opt in, our lawful basis is consent.

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting privacy@learndance.co.uk.

In limited circumstances, data protection and electronic-marketing law may allow us to contact existing customers about similar services without obtaining a separate opt-in, provided the relevant legal requirements have been met and a clear opportunity to opt out has been provided. However, our registration process generally gives students the opportunity to make an express marketing choice.

The ICO confirms that marketing emails and similar electronic messages generally require specific consent, with a limited “soft opt-in” for existing customers where the statutory conditions are satisfied.

If you unsubscribe, we may keep limited information on a suppression list so that we can make sure we do not accidentally add you back to marketing communications.

Marketing interests and preferences

If you tell us which activities you are interested in — for example Ballroom & Latin classes, private lessons, FitSteps, workshops, dance breaks or social events — we may use those preferences to make our communications more relevant.

We do not use these preferences to make decisions that have legal or similarly significant effects on you.

Photography and video

We occasionally take photographs or short video clips during classes, lessons and events for our website, social media and other Learn To Dance marketing.

For ordinary photographs or footage showing the general atmosphere of a class or event, we may rely on our legitimate interests in promoting Learn To Dance, where we consider the use reasonable, proportionate and within participants' reasonable expectations.

We aim to make people aware when photography or filming is taking place.

If you would prefer not to be included, please tell one of our teachers at any time. We will take reasonable steps to avoid including you, although you may occasionally appear incidentally in the background of wider group photographs or video.

Where reasonably practicable, if you subsequently ask us not to use an identifiable photograph or video of you, we will stop using it in future marketing.

Where we specifically photograph or film an individual as the principal subject for promotional purposes — for example a testimonial, posed promotional photograph or featured video — we may ask for separate permission.

We take additional care when photographs or video involve children and may seek permission from a parent or guardian where appropriate.

Website analytics and improvement

We may use website analytics and similar information to understand how visitors use our website and improve our services and communications.

Lawful basis: legitimate interests where appropriate, and consent where required for non-essential cookies or similar technologies.

Further information about cookies and your choices is available through our cookie settings.

Legal, insurance and safeguarding matters

We may process information where reasonably necessary to:

  • comply with the law;
  • deal with accidents or incidents;
  • meet insurance requirements;
  • protect the safety of participants;
  • deal with safeguarding matters;
  • respond to lawful requests from authorities; or
  • establish, exercise or defend legal claims.

The precise lawful basis depends on the circumstances and may include legal obligation, legitimate interests, vital interests or the establishment, exercise or defence of legal claims.

Where special-category information is involved, we will also identify an appropriate Article 9 condition.

Who we share information with

Where reasonably necessary, information may be shared with organisations that help us operate Learn To Dance, including:

  • our booking and customer-management provider, including Mindbody;
  • payment providers, including Paysafe and SumUp;
  • email marketing providers;
  • website hosting, maintenance, analytics, security, anti-spam and technology providers;
  • the National Association of Teachers of Dancing where you are entered for an examination or competitions;
  • hotels, venues, transport providers or event partners where required for an event, trip or dance break;
  • our professional advisers and insurers; and
  • regulators, courts, law enforcement or other authorities where required by law.

We only provide information that is reasonably necessary for the relevant purpose.

We do not sell personal information to third parties.

International transfers

Some service providers we use may process personal information outside the UK.

Where required, we take reasonable steps to ensure an appropriate data-protection mechanism or safeguard is in place.

You can contact us if you would like further information about safeguards applying to a particular service provider.

How long we keep your information

We retain information only for as long as reasonably necessary for its purpose.

As a general guide:

  • enquiry and correspondence records are normally retained for up to 24 months after the last meaningful contact, unless there is a reason to retain them for longer;
  • customer booking, transaction and accounting records may normally be retained for up to 7 years where appropriate for accounting, tax, contractual or legal purposes;
  • marketing information is normally retained while you remain subscribed;
  • suppression-list information may be kept for longer so that we can continue to honour your opt-out;
  • examination, event and dance-break information is retained for as long as reasonably required to administer the activity and deal with any subsequent issues;
  • health, injury and accessibility information is reviewed regularly and is not kept simply because other customer records are retained. It will normally be removed when it is no longer relevant to your participation and, ordinarily, no later than 12 months after you cease attending, unless there is a specific reason to retain it for longer;
  • accident or incident information may be retained for longer where reasonably necessary for insurance or legal purposes;
  • photography and video used for marketing is periodically reviewed and removed from active use when no longer reasonably required; and
  • photography or video forming part of an historical archive may sometimes be retained for longer, subject to applicable data-protection rights.

Children

We may process information about children who attend Learn To Dance.

Where appropriate, registration information for a child should be supplied by, or with the authority of, their parent or guardian.

We take particular care when processing children's personal information and do not use information supplied about a child to market directly to that child unless we have established an appropriate lawful basis and safeguards.

Where a parent or guardian supplies relevant health information about a child, we will handle that information in accordance with the health-information section above.

If you believe a child has provided us with information without appropriate authority, please contact us.

Automated decision-making

We do not currently make decisions about students using solely automated processing where those decisions have legal or similarly significant effects.

How we protect your information

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access is limited to people who reasonably need the information for their role.

We apply additional care to information such as health information and information relating to children.

Your rights

Depending on the circumstances, you may have the right to:

  • request access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete information in certain circumstances;
  • ask us to restrict how information is used;
  • object to processing based on legitimate interests;
  • object to direct marketing at any time;
  • request transfer of certain information;
  • withdraw consent where processing is based on consent; and
  • complain to the Information Commissioner's Office.

These rights are not absolute and the particular rights available depend partly on the lawful basis on which we use the information.

To exercise a right, contact privacy@learndance.co.uk.

We may ask for reasonable proof of identity before releasing personal information.

You have the right to object at any time to our use of your personal information for direct marketing. You also have the right to object to processing based on legitimate interests, although that right may depend on the circumstances.

Complaints

We hope we can resolve any concern directly.

Please contact:

privacy@learndance.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Changes to this Privacy Policy

We may update this policy from time to time to reflect changes in our services, practices or the law.

The latest version will be published on this page together with its revision date.