Learn To Dance Privacy Policy

Last updated: 15 April 2026

Learn To Dance respects your privacy and is committed to protecting your personal information.

This privacy policy explains how we collect, use, store and share personal information when you visit our website, contact us, book with us, sign up for marketing, attend classes, lessons, workshops, events or dance breaks, or otherwise interact with Learn To Dance.

Who we are

Learn To Dance
Cherry Orchard Pavilion
George Pitcher Memorial Ground
Britwell Road
Burnham
SL1 8DL

Website: learndance.co.uk
Email: privacy@learndance.co.uk
General enquiries: info@learndance.co.uk
Telephone: 01628 663401
Mobile: 07736 272225

In this policy, “we”, “us” and “our” mean Learn To Dance.

The personal information we collect

Depending on how you interact with us, we may collect and use the following personal information:

  • your name
  • your email address
  • your telephone number
  • your postal address, where needed
  • details of your enquiry or correspondence with us
  • booking and attendance information for classes, lessons, workshops, events and dance breaks
  • payment and transaction information, although card payment processing is usually handled by our payment providers rather than stored by us directly
  • marketing preferences and subscription choices
  • information needed to administer exams, events, hotel rooming lists or similar arrangements
  • photographs and video footage where taken for Learn To Dance marketing or promotional purposes
  • technical information when you use our website, such as IP address, browser information, cookies and analytics data
  • information submitted if you leave comments on blog posts or otherwise interact with website features

We only ask for information that is relevant and reasonably necessary for the purpose for which it is collected.

How we collect your information

We collect personal information in a number of ways, including:

  • when you fill in forms on our website
  • when you contact us by email, telephone, text message, social media or in person
  • when you book or pay for classes, lessons, workshops, events, dance breaks or other services
  • when you sign up to receive newsletters or marketing emails
  • when you complete registration or other administrative forms
  • when you attend our classes, lessons, events or dance breaks
  • when photos or video are taken at classes, lessons, workshops or events
  • automatically through cookies, analytics tools, website logs and anti-spam or captcha technologies used on our website
  • from third-party providers involved in administering your booking or payment

How we use your information and our lawful bases

We use personal information for the following purposes:

To respond to enquiries and provide customer support

This includes replying to messages sent through our website, by email, phone, text or social media.

Lawful basis: legitimate interests, and in some cases steps taken at your request before entering into a contract.

To manage bookings and provide our services

This includes arranging and delivering classes, private lessons, workshops, events, dance breaks, wedding dance tuition, online lessons and related services.

Lawful basis: contract.

To process payments and maintain business records

This includes taking payments, handling refunds where appropriate, maintaining booking records, and keeping financial and accounting records.

Lawful basis: contract and legal obligation.

To send marketing communications

This includes newsletters, weekly updates, dance break updates, event information and similar promotional communications about Learn To Dance.

We will only send marketing by email or text where you have consented, or where we are otherwise permitted to do so by law. You can unsubscribe or opt out at any time.

Lawful basis: consent and, where applicable, legitimate interests.

To improve our website, services and communications

This includes reviewing website usage, understanding which pages or content are most useful, planning future content, and improving our customer experience.

Lawful basis: legitimate interests, and consent where required for non-essential cookies or similar technologies.

To promote Learn To Dance

This includes using photographs and short video clips from classes, lessons, workshops and events on our website, social media channels and other marketing materials.

Lawful basis: legitimate interests.

To meet legal, regulatory and insurance requirements

This includes complying with legal obligations, keeping records where required, dealing with safeguarding or insurance matters, and responding to lawful requests from authorities.

Lawful basis: legal obligation, and where relevant legitimate interests.

To establish, exercise or defend legal claims

If needed, we may use personal information in connection with disputes, complaints or legal matters.

Lawful basis: legitimate interests.

Photography and video

From time to time we take photographs and short video clips during classes, lessons, workshops and events for use on our website, social media channels, printed materials and other Learn To Dance marketing.

We do this on the basis of our legitimate interests in promoting Learn To Dance and sharing the atmosphere of our classes, lessons and events in a way that is proportionate and respectful.

We aim to be transparent about this. Signage is displayed at the studio and, where practical, we may also mention when photography or filming is taking place.

If you would prefer not to appear in photographs or video, please let a member of the team know. We will take reasonable steps to avoid including you and, where reasonably practicable, to stop using specific images or clips in future marketing.

Marketing

If you sign up for our newsletter or other marketing updates, we will use the contact details and preferences you provide to send the information you have asked to receive.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at privacy@learndance.co.uk.

If you ask us not to send you marketing, we may keep limited information on a suppression list so that we can respect your request in future.

Who we share your information with

We only share personal information where reasonably necessary for the purposes set out above.

Depending on the circumstances, we may share information with:

  • our booking system provider, including Mindbody
  • our payment processing provider(s), including Paysafe and Sumup
  • email marketing or newsletter providers
  • website hosting, maintenance, analytics, anti-spam and security providers
  • the National Association of Teachers of Dancing, where you enter an exam
  • hotels, venues or event partners where required for dance breaks, social events or similar arrangements
  • professional advisers, insurers or service providers where reasonably necessary
  • regulators, courts, law enforcement or other authorities where we are legally required to do so

We do not sell your personal information to third parties.

International transfers

Some of our third-party service providers may store or process personal information outside the UK.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place so that your information remains protected in accordance with applicable data protection law.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including for legal, accounting, tax, insurance and administrative purposes.

As a general guide:

  • enquiry emails and contact form submissions are usually kept for up to 24 months after the last meaningful contact but may be kept longer unless requested to be deleted
  • customer booking, payment and business records are usually kept for up to 7 years where required for accounting, tax or business record purposes
  • marketing subscription details are kept until you unsubscribe, withdraw consent, or we decide to clean or review inactive lists
  • suppression list records may be kept for longer so that we can continue to respect opt-out requests
  • exam, event and dance break administration records are kept for as long as reasonably necessary for those activities and related follow-up
  • photographs and video may be kept for as long as they remain useful for Learn To Dance marketing, unless we agree to stop using specific content sooner where reasonably practicable

We may keep information for longer where necessary to comply with legal obligations or to establish, exercise or defend legal claims.

Website comments and user-generated content

If you leave a comment on our website, we may collect the information shown in the comment form together with your IP address and browser information to help with spam detection and site security.

Any information you choose to post publicly on our website may be visible to others.

Cookies, analytics and embedded content

Our website may use cookies and similar technologies to operate properly, improve performance, understand website usage and support embedded content.

We may also use analytics tools to help us understand how visitors use our website.

Some pages or posts may include embedded content from third-party platforms such as YouTube, Facebook, Instagram or similar services. Embedded content may behave as if you had visited the other website directly and those third parties may collect information about your interaction with that content.

Where required by law, we will ask for your consent before placing non-essential cookies or using similar technologies.

How we protect your information

We take reasonable technical and organisational measures to help protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited to those who need it for legitimate business purposes.

Your rights

Under UK data protection law, you may have the right to:

  • request access to the personal information we hold about you
  • request correction of inaccurate or incomplete information
  • request erasure of your information in certain circumstances
  • request restriction of processing in certain circumstances
  • object to processing based on legitimate interests
  • object to direct marketing at any time
  • request transfer of certain information to you or another provider
  • withdraw consent at any time where we rely on consent

These rights are not absolute and may not apply in every situation.

If you would like to exercise any of your rights, please contact us at privacy@learndance.co.uk.

We may ask for proof of identity before responding to certain requests.

Children

Where personal information relates to a child, we expect this to be provided by or with the authority of a parent or guardian where appropriate.

If you believe a child has provided us with personal information without appropriate authority, please contact us.

Changes to this privacy policy

We may update this privacy policy from time to time.

Any significant changes will be posted on this page, together with the updated revision date.

How to contact us

If you have any questions about this privacy policy or how we handle personal information, please contact:

privacy@learndance.co.uk

or write to:

Learn To Dance
Cherry Orchard Pavilion
George Pitcher Memorial Ground
Britwell Road
Burnham
SL1 8DL

Complaints

We hope we can resolve any concerns directly.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.